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The brief:  To modernize a rooster logo.

 The context:

In 2018, the London based brand specialists at checklankindleysides commissioned me to revamp the old rooster logo for the brand identity relaunch of UK’s number 1 kitchen and joinery supplier Howdens.

What I did:

The design-team asked me to reshape and modernize the old and slightly dated Howdens rooster illustration. I aimed to give him a proud look and bold stance, adding precise feather details and create a shape, that harmonizes with the look and feel of the new Howdens typeface.