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The brief: Re-vitalization of a brand icon.

The context: The heads of Austria/German digital media specialists dmcgroup were no longer happy with their old corporate DMC „beast“ icon. Creative director Cordelia Craigie guided me through this makeover.

What I did: My challenge on this project was to add a slightly prouder and stronger appearance, reduce bits and parts and to give it a more balanced body posture.

 

Clients