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The brief:  To create a Cricket brand identity visual.

The context: In 2017, the Pakistan OPI Sports DMCC, in partnership with the UA

Emirates Cricket league, founded a new cricket league franchise addition to the

elite global cricket landscape. UK based specialist Designroom Sport called me to

explore and craft the iconic UAET20X brand visual.

 What I did: My challenge was all about shaping the UAET20X letter elements in

a slightly elegant, arabic styled flow, in order to emphasize the dynamic, young and

joyful spirit of this event. Main goal was to add uniqueness and value to the brand,

in helping it to stand out.

 

Clients